Post Googlism and other short stories  (English, Paperback, R C Natarajan)

Dr R C Natarajan is a Professor at TAPMI School of Business, Manipal University Jaipur. A Doctorate in Management, he holds PGRDM from IRMA and MA (Econ) from JNU, Delhi. He worked in Sales and Marketing in the FMCG sector for fifteen years before he moved to academics, where he has been teaching MBA students for twenty years. Natarajan has a unique way of relating to the younger generation and resonating with their ideas of life. When generations confront each other, the many shades of humour that emerge are what fascinate the author. He playfully writes about emojis, LOL, ROFL, LMAO etc., and portrays as they appear to another generation and the responses they invoke. Interestingly, some of them are experiential. This collection of short stories is for the fast-paced millennials, whom the author calls “The Post Googlist Generation” who want everything hastily, at their finger-tips and on the go. The language has also shrunk in size to allow the pace. The world-view of this generation is that what cannot be done through an app cannot and should not be done. Their expectations of a story are a striking start, a quickly built middle and an interesting end. Stories in the collection seek to meet these expectations of this generation talking to them in their own language. They also echo the changing lives and changing aspirations of the time.